Projects &
Case Studies

The Opportunity

Buy-now-pay-later exploded, but it fragmented the checkout. Every merchant bolted on a different third-party lender, every consumer juggled a new app and a new credit decision, and issuers watched balances walk off their own cards. The insight: the installment plan didn't need a new player. It needed to live inside the Visa card the consumer already had, usable across millions of merchants with nothing new to download or apply for.

What I Led

Led commercialization for Visa Installments, the productized installment capability that turns an existing Visa card into a flexible-payment instrument at checkout. Owned how the product reached the market: the merchant and issuer adoption motion, the customer experience standards, and the brand and integration guidelines partners build against worldwide.

How I Built It

The Problem

Amazon Rufus returns a shortlist. It doesn't explain the shortlist. Users can't determine whether results are ranked by reviews, by margin, or by algorithm, so the AI creates a new decision to make rather than eliminating one. The failure isn't the technology. It's a product design choice to omit reasoning, and it's costing Rufus the trust that would make it actually useful.

What I Led

Led the full research and design lifecycle end-to-end. Defined the research hypothesis, set the design strategy across three competing prototype directions, synthesized two rounds of evaluation into a final high-fidelity solution, and delivered documentation at publication quality.

How I Built It

The Problem

Amazon Alexa's app organizes smart devices as a flat list of text labels. But users think in rooms and physical spaces, not spreadsheet rows. 52% of surveyed users rated the app poor at reflecting their home's layout, and only 19% found it easy to locate a specific device. The interface forces a mental translation between the digital and physical that shouldn't exist.

What I Led

Set the design direction and research strategy for the team. Defined the spatial redesign thesis, shaped the methodology across needfinding, surveys, and heuristic evaluation, and directed how findings translated into the final prototype. The team executed against that direction.

How I Built It

The Problem

Urine output is one of the most critical signals in an ICU, a leading indicator of shock, kidney failure, and fluid imbalance. Yet in most hospitals, nurses still measure it manually, every hour, for every catheterized patient. The process is inaccurate, biohazardous, and occupies time that should be spent on higher-acuity care. Physicians make decisions on data they know is unreliable. The gap between what's clinically needed and what the workflow delivers is enormous.

What I Led

Founded and led the product from clinical insight to commercialization. Set the strategic vision, identified the opportunity inside Penn Medicine's MICU, and drove every decision across research, design, and the business case for Penn Medicine's innovation pipeline — from bedside observation through IP transfer.

How I Built It

The Problem

COVID didn't just move work home. It eliminated every environmental cue that told people to stop working. The commute, the colleague leaving, the physical context switch: gone. 100,000+ productivity apps existed to help people work more efficiently. None existed to help them stop. The market had built entirely in one direction, and the behavioral gap it left behind was real and measurable.

What I Led

Founded Duolyfe and defined the product direction from zero. Set the behavioral model that became the core of the product thesis, made every strategic call from initial hypothesis to working prototype, and directed a two-engineer team toward MVP.

How I Built It

The Problem

In NICUs, nurses manually track pumped breast milk inventory, recipes, and feeding order across dozens of patients. The process is slow, error-prone, and happens in a setting where mistakes have real consequences for the most vulnerable patients in the hospital.

What I Built

A fully automated hardware system that tracks bottle inventory, recipes, and feeding order at the bedside, replacing the manual labelling workflow with a single device integrated into the nurse's existing routine.

The Problem

Most range hoods are mounted too far from the stove to actually work. They capture under 30% of cooking smoke and pollutants while drawing 300 to 1,800 watts of power. Decades of bad placement priced as a feature.

What I Built

A portable cooking hood that sits closer to the source, captures 80%+ of smoke and pollutants, runs at less than a tenth of the energy draw, and routes air through a 4-layer filtration system for odor and particulate removal.

The Problem

Post-lunch fatigue is universal, well-documented, and silently expensive. 51% of workplace productivity loss is attributed to fatigue, yet only 9% of offices offer any form of rest space. The default fix is caffeine and apologies.

What I Built

The world's first self-service resting pod for shared office spaces. A private, bookable nap unit that fits standard floor plans and operates without staff intervention, designed to slot into existing office leases.

The Problem

Affordable clean water remains out of reach in much of the world. Conventional purifiers depend on either grid infrastructure or replaceable cartridges, neither of which works in resource-constrained communities.

What I Built

A water purifier for the Kenyan market built around Moringa Oleifera, a naturally occurring plant seed with proven purification properties. Designed the full package end-to-end, from die-line to manufacturing.